I was talking to a client today and I mentioned that if he did a how-to video and posted it on YouTube he might be able to drive a little traffic to his site. In thinking about his situation I thought about other clients that could benefit from some YouTube exposure.
One of the things that will make YouTube work for you is if you have a story worth telling. One of my clients makes software that can help schools reduce fraud. I think the fraud angle is definitely a story worth telling. How many parents would share a video that talks about what could happen to all that money they send to a school? I cannot stress enough that the purpose here is to tell a story and not to sell the software. The selling comes later.
Here is a video about privacy concerns on Facebook. This video has been viewed on YouTube over 250,000 times. I’m not saying a view about fraud would be seen that many times but how many times do you need it to be seen?
A PowerPoint presentation could serve as the foundation for this kind of a video. I would encourage you to increase the production value of such a video.
A video like this could go viral if people post comments about what fraud took place in their district.
Here is an example of a corporation that does an excellent series of videos “promoting” their product. Notice in the videos they never say “buy now”. That is contrary to the YouTube ethos.
Some things you’ll want to do if you do this:
- watermark the video with your URL
- place your URL at the end of the video
- create a decent profile page
- share the video on facebook and other social media sites