09 Feb

What do slut, kidnapping and death have in common?

If this was an email more people would have opened it because of the provocative words in the subject.  I’m not just saying that.  I know for a fact that if you use provocative words in the subject line of an email, or a blog post, you can get 6-7% more people to open the email.

Slut, kidnapping and death are three words that I included in the three separate subject lines for a weekly email newsletter that I worked on.  These words are definitely sensational and not suitable in a business setting.  This newsletter went out to over 100,000 movie goers.  For this newsletter a 6% increase translates into more than 6000 people.  That is a meaningful number.

A well crafted subject line can lead to an increased open rate.  I picked these sensational words for this post as they allowed me to write a sensational title.   In a business setting something less sensational is required.  Subject lines don’t need to be sensational but they should be provocative.   Give the reader a reason to open the email.