Comments for SEO Expertise

Comment on The Most Overlooked WordPress SEO Tip? by John A. Robb

John A. Robb — Wed, 17 Mar 2010 00:55:19 +0000

I too have been taking the slashes out. I haven’t gone as far as Andrei though. I’ve started removing the slashes from the date portion.

Comment on The Most Overlooked WordPress SEO Tip? by Andrei

Andrei — Tue, 16 Mar 2010 23:13:07 +0000

This is a juicy topic IMO. My take on URL structure is that the deeper a phrase (in this case the date) the less relevant it is. So theoretically a /my-post-title/01/2010 will likely have a better chance of ranking over a /01/2010/my-post-title/. On some of my newer WordPress blogs/sites I started purging the slashes and changing the URLs to /my-post-title-012010/ this makes a less convoluted URL, though I don’t have any proof that it’s more beneficial for search, and I don’t think the user cares.

To get this URL set up your permalinks like this:
/%postname%-%monthnum%-%year%

As far as i’m concerned the most important key to proper on page SEO on a WP driven site is matching the page title, with the URL and the or entry on the page, if your WP site is set up properly and you have a decent theme this should happen automagically.

and finally just because CNN on CBC do it a certain way it doesn’t mean it’s proper, but thats an opinion as well.

Comment on The Most Overlooked WordPress SEO Tip? by John A. Robb

John A. Robb — Mon, 01 Mar 2010 16:49:30 +0000

To start with there is no right way or wrong way, just preferences.

If you look at both of your examples you’ll see that they have mixed what I’m suggesting with what you are suggesting. In the first example Opinion is something CNN is trying to make sticky. For CBC it is the Olympics. They don’t start doing the date hierarchy until after some keyword they are emphasizing.

Comment on The Most Overlooked WordPress SEO Tip? by jamEs

jamEs — Mon, 01 Mar 2010 16:41:14 +0000

I suppose I get the point of the keywords closer to the root. Organizing the url the way I mentioned gives you a breadcrumb like structure. Maybe I’m an oddity, but I always want to know how fresh information is on a page I’m reading. Having that info in the url is the first place I look, then I look at the page itself for the date. Another thing is the expected behaviour aspect of the url. Just going to CNN( http://www.cnn.com/2010/OPINION/02/28/stark.chile.quake.haiti/index.html?hpt=C2 ) or CBC( http://www.cbc.ca/olympics/story/2010/03/01/spo-your-view.html ) you see the organization in that fashion.

Not to say that major media conglomerates are spot on for SEO best practices, just seems to be a common practice in my view.

Comment on The Most Overlooked WordPress SEO Tip? by John A. Robb

John A. Robb — Mon, 01 Mar 2010 16:17:41 +0000

The primary reason is that a hierarchy based on numbers is not particularly SEO friendly. I get your point of helping the user but from a search perspective getting your keywords to the top of the hierarchy is better. So if you have something like Products or Services it makes sense to have a heirarchy like /products/blue/electrical. What indication of the subject matter does having a hierarchy of /2010/10/title-of-some-length give? It doesn’t give any. The goal from and SEO point of view is to bring the keywords of interest closer to the top of the hierarchy.

Now to help the user I suggest giving them some other way of getting at the content based on date. Perhaps a calendar or an archive. For me the focus is on making a page rank well for a given term which influences how I’d architect a site.

Comment on The Most Overlooked WordPress SEO Tip? by jamEs

jamEs — Mon, 01 Mar 2010 16:04:25 +0000

Why exactly would you put the date after the post name in the URL? It kinda defeats the whole hierarchical organization of the url. If you have it setup date, then title then a user can drill down your site organization much easier just by removing parts of the url.

Comment on Social Media Types by Dreiden

Dreiden — Tue, 02 Feb 2010 19:30:13 +0000

Nice write up, really sums up the whole social sphere in an easy to understand package. I do think Blogs are more of a bridge between the various social media types – if used at their full potential blogs can unify all the social media types ultimately be in the center of the overlap.

Comment on Google Knows by Barry Green

Barry Green — Sun, 31 Jan 2010 07:41:16 +0000

You should look at installing commentluv or disqus on your blog. This will make it dofollow and hence you will gain more traffic.

Comment on Google Adwords Failure is Not Always a Marketing Failure by | Pretty Women Gallery

| Pretty Women Gallery — Mon, 04 Jan 2010 09:47:05 +0000

Adwords is really good for promoting a product that you want to sell online. It is very important that you geoatarget your intended audience so as to avoid wasting your advertising funds.

Comment on Social Engagement Optimization by SEO Expertise» Services, Strategy

SEO Expertise» Services, Strategy — Thu, 03 Dec 2009 15:30:36 +0000

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