If this was an email more people would have opened it because of the provocative words in the subject. I’m not just saying that. I know for a fact that if you use provocative words in the subject line of an email, or a blog post, you can get 6-7% more people to open the [...]
Attending tradeshows has been a mainstay for businesses for years. In the last ten years attendance at business-to-business tradeshows has declined. The recent economic situation has made it harder for some companies to exhibit at the most popular shows. Even if you are not going to attend or exhibit at a tradeshow you can still [...]
When is a failure not a failure? When it’s market research. Google Adwords are a very effective way to reach your target audience – assuming you know what search terms your audience is likely to enter. The challenge is determining which keywords to chose for your campaigns. There are a number of tools available that can help [...]
Should You Have a LinkedIn Company Profile? It just so happens that Google is currently giving LinkedIn company profiles a high search results ranking. Take my client Avanti as an example; their LinkedIn Company profile is #3 when you search on their company name, Avanti. Having high rankings is helpful but here is why you should [...]
Keyword selection not only determines traffic it also helps to create a more useful website. Features and benefits have been a staple of marketing since the word was coined. Selecting keywords that speak to the benefits or ‘symptoms’ of your offering will convert more visitors. Visitors that use a search engine to find your site [...]
