How do you get 76% of your audience to say yes to your proposition? First get them to say yes to a simple proposition aligned with their identity. This at least is what a study conducted in the 1960′s seems to indicate. Professors Freedman and Fraser from Stanford University got 76% of respondents to [...]
I follow simple philosophy when it comes to using Twitter. I want my tweets to: Engage, Enlighten or Educate. This can be described as: engage – do something enlighten – feel something educate – learn something To engage your followers you need to get them interested in taking some kind of action. Typically you would be trying [...]
It would appear that Google is working on the problem associated with real time search. Twitter currently has the market cornered on real time information gleaned from tweets. Back in October Google signed a deal with Twitter to index tweets and return them in the search results. Very soon we will see real-time results when [...]
