SEO Expertise

I’ve recently been hired by a marketing firm to provide them with outsourced SEO assistance. That’s nothing extraordinary.   I’m sure it happens all the time. What I find interesting is that every time I talk to someone at this firm they are excited to hear from me. Not only does it make me want [...]

When is a failure not a failure?  When it’s market research.  Google Adwords are a very effective way to reach your target audience – assuming you know what search terms your audience is likely to enter. The challenge is determining which keywords to chose for your campaigns.  There are a number of tools available that can help [...]