Any repository of information is an ideal target for search tools. LinkedIn is no exception. These present of search tools in places other than on search engines highlights the need for businesses to think about where their audience will find them and to be there to be found. LinkedIn has a large audience of over [...]
How do you get 76% of your audience to say yes to your proposition? First get them to say yes to a simple proposition aligned with their identity. This at least is what a study conducted in the 1960′s seems to indicate. Professors Freedman and Fraser from Stanford University got 76% of respondents to [...]
In a business context social media sites such as Facebook, Twitter, LinkedIn and others act as electronic word of mouth. It has always been the case that businesses that ignore word of mouth do so at their peril. This is also true of social media. Social media sites can be loosely grouped into three types: [...]
Should You Have a LinkedIn Company Profile? It just so happens that Google is currently giving LinkedIn company profiles a high search results ranking. Take my client Avanti as an example; their LinkedIn Company profile is #3 when you search on their company name, Avanti. Having high rankings is helpful but here is why you should [...]
