There was a time when Yahoo was the best search site around. They were quickly eclipsed by Google. Google is now facing pressure not from what we traditionally think of as search engines but from large sites that incorporate their own search engine. In 2007 Facebook had over 600 million internal searches per month. According [...]
One of the best things about marketing via the web is the ability to measure the results of your activities. Everyone has heard someone say “my site gets a ton of hits”. Let’s ignore the fact for a moment that hits are not a good indication of a site’s performance the fact remains that marketers [...]
There was a time when the search engine results page that you saw was the same SERP that I saw. That changed a couple of years ago with personalized search. The results Google would show you would changed based on your web history. Visit your company site more often and that page would start to [...]
