There was a time when Yahoo was the best search site around. They were quickly eclipsed by Google. Google is now facing pressure not from what we traditionally think of as search engines but from large sites that incorporate their own search engine. In 2007 Facebook had over 600 million internal searches per month. According [...]
How do you get 76% of your audience to say yes to your proposition? First get them to say yes to a simple proposition aligned with their identity. This at least is what a study conducted in the 1960′s seems to indicate. Professors Freedman and Fraser from Stanford University got 76% of respondents to [...]
In a business context social media sites such as Facebook, Twitter, LinkedIn and others act as electronic word of mouth. It has always been the case that businesses that ignore word of mouth do so at their peril. This is also true of social media. Social media sites can be loosely grouped into three types: [...]
A few years ago SEO used to stand for Search Engine Optimization but today it could easily stand for Social Engagement Optimization. How you get people to your site has changed. The search engines are still the number one source of traffic but the sites that could be classed as search engines have changed. Sites such [...]
