There was a time when the search engine results page that you saw was the same SERP that I saw. That changed a couple of years ago with personalized search. The results Google would show you would changed based on your web history. Visit your company site more often and that page would start to [...]
When is a failure not a failure? When it’s market research. Google Adwords are a very effective way to reach your target audience – assuming you know what search terms your audience is likely to enter. The challenge is determining which keywords to chose for your campaigns. There are a number of tools available that can help [...]
SEM is an approach to marketing that leverages the power of the search engines to drive qualified traffic to your web site. Traffic from a search engine is important because these kinds of visitors are on a directed search. They are looking for something right now, is that something your product or service? Why Do [...]
