December 15, 2009
There was a time when the search engine results page that you saw was the same SERP that I saw. That changed a couple of years ago with personalized search. The results Google would show you would changed based on your web history. Visit your company site more often and that page [...]
July 8, 2009
SEM is an approach to marketing that leverages the power of the search engines to drive qualified traffic to your web site. Traffic from a search engine is important because these kinds of visitors are on a directed search. They are looking for something right now, is that something your product or service?
Why Do I [...]