SEO Expertise

In the last month I’ve been presented with a half dozen projects that all go something like this: “we’ve just completed our site can you add some keywords to make it SEO”. Some of these requests have come from a client that I’ve done a number of projects for. In every project I’ve done for [...]

5 Things Google Knows About Your Site That You View more presentations from John Robb.

Keyword selection not only determines traffic it also helps to create a more useful website. Features and benefits have been a staple of marketing since the word was coined. Selecting keywords that speak to the benefits or ‘symptoms’ of your offering will convert more visitors. Visitors that use a search engine to find your site [...]