When I first started providing Internet strategy consulting I was reluctant to provide free advice during the initial meeting. Once the advice is given it cannot be taken back. My good friend Jim Crocker suggested that I indeed provide some free counsel as a way of establishing credibility. He was right. Last fall Mitch Joel [...]
In the last month I’ve been presented with a half dozen projects that all go something like this: “we’ve just completed our site can you add some keywords to make it SEO”. Some of these requests have come from a client that I’ve done a number of projects for. In every project I’ve done for [...]
Attending tradeshows has been a mainstay for businesses for years. In the last ten years attendance at business-to-business tradeshows has declined. The recent economic situation has made it harder for some companies to exhibit at the most popular shows. Even if you are not going to attend or exhibit at a tradeshow you can still [...]
