March 1, 2010
In the last month I’ve seen three blogs running on WordPress that have failed to take advantage of search engine friendly URLs. It is incredibly easy to turn on search engine friendly blogs running on WordPress. In less than two minutes you can go from URLs like this:
http://www.johnarobb.com/?p=362
To URLs that look like this:
http://www.johnarobb.com/school-caught-spying-on-students-webcam/2010/02/
Something to [...]
February 11, 2010
I follow simple philosophy when it comes to using Twitter. I want my tweets to: Engage, Enlighten or Educate. This can be described as:
engage – do something
enlighten – feel something
educate – learn something
To engage your followers you need to get them interested in taking some kind of action. Typically you would be trying to poll your followers [...]
February 9, 2010
If this was an email more people would have opened it because of the provocative words in the subject. I’m not just saying that. I know for a fact that if you use provocative words in the subject line of an email, or a blog post, you can get 6-7% more people to open the [...]
February 8, 2010
When I first started providing Internet strategy consulting I was reluctant to provide free advice during the initial meeting. Once the advice is given it cannot be taken back. My good friend Jim Crocker suggested that I indeed provide some free counsel as a way of establishing credibility. He was right.
Last fall Mitch Joel released [...]
January 21, 2010
In the last month I’ve been presented with a half dozen projects that all go something like this: “we’ve just completed our site can you add some keywords to make it SEO”. Some of these requests have come from a client that I’ve done a number of projects for. In every project [...]
