I’m pretty sure you know what a mechanical paper fastener is, we typically know it as a stapler. I thought I’d conduct a little experiment and see if I can get a web page to rank for the term mechanical paper fastener. I want to use the rank this page achieves in a future post [...]
In the last month I’ve seen three blogs running on WordPress that have failed to take advantage of search engine friendly URLs. It is incredibly easy to turn on search engine friendly blogs running on WordPress. In less than two minutes you can go from URLs like this: http://www.johnarobb.com/?p=362 To URLs that look like [...]
I follow simple philosophy when it comes to using Twitter. I want my tweets to: Engage, Enlighten or Educate. This can be described as: engage – do something enlighten – feel something educate – learn something To engage your followers you need to get them interested in taking some kind of action. Typically you would be trying [...]
If this was an email more people would have opened it because of the provocative words in the subject. I’m not just saying that. I know for a fact that if you use provocative words in the subject line of an email, or a blog post, you can get 6-7% more people to open the [...]
When I first started providing Internet strategy consulting I was reluctant to provide free advice during the initial meeting. Once the advice is given it cannot be taken back. My good friend Jim Crocker suggested that I indeed provide some free counsel as a way of establishing credibility. He was right. Last fall Mitch Joel [...]
