How do you get 76% of your audience to say yes to your proposition? First get them to say yes to a simple proposition aligned with their identity. This at least is what a study conducted in the 1960’s seems to indicate. Professors Freedman and Fraser from Stanford University got 76% of respondents to [...]
In a business context social media sites such as Facebook, Twitter, LinkedIn and others act as electronic word of mouth. It has always been the case that businesses that ignore word of mouth do so at their peril. This is also true of social media.
Social media sites can be loosely grouped [...]
There was a time when the search engine results page that you saw was the same SERP that I saw. That changed a couple of years ago with personalized search. The results Google would show you would changed based on your web history. Visit your company site more often and that page [...]
A few years ago SEO used to stand for Search Engine Optimization but today it could easily stand for Social Engagement Optimization. How you get people to your site has changed. The search engines are still the number one source of traffic but the sites that could be classed as search engines have changed.
Sites such as [...]
