There was a time when Yahoo was the best search site around. They were quickly eclipsed by Google. Google is now facing pressure not from what we traditionally think of as search engines but from large sites that incorporate their own search engine. In 2007 Facebook had over 600 million internal searches per month. According [...]
One of the best things about marketing via the web is the ability to measure the results of your activities. Everyone has heard someone say “my site gets a ton of hits”. Let’s ignore the fact for a moment that hits are not a good indication of a site’s performance the fact remains that marketers [...]
I’m reading a post by Lisa Barone about the Social Media presentation at SES New York. One of the speakers, Gini Dietrich, points out that people want to see inside a company, they want to get to know the people that work there. I’ve believe this for a long time, even before we had the term [...]
How do you get 76% of your audience to say yes to your proposition? First get them to say yes to a simple proposition aligned with their identity. This at least is what a study conducted in the 1960′s seems to indicate. Professors Freedman and Fraser from Stanford University got 76% of respondents to [...]
In a business context social media sites such as Facebook, Twitter, LinkedIn and others act as electronic word of mouth. It has always been the case that businesses that ignore word of mouth do so at their peril. This is also true of social media. Social media sites can be loosely grouped into three types: [...]
