One of the best things about marketing via the web is the ability to measure the results of your activities. Everyone has heard someone say “my site gets a ton of hits”. Let’s ignore the fact for a moment that hits are not a good indication of a site’s performance the fact remains that marketers [...]
I’m reading a post by Lisa Barone about the Social Media presentation at SES New York. One of the speakers, Gini Dietrich, points out that people want to see inside a company, they want to get to know the people that work there. I’ve believe this for a long time, even before we had the term [...]
In the last month I’ve seen three blogs running on WordPress that have failed to take advantage of search engine friendly URLs. It is incredibly easy to turn on search engine friendly blogs running on WordPress. In less than two minutes you can go from URLs like this: http://www.johnarobb.com/?p=362 To URLs that look like [...]
