How do you get 76% of your audience to say yes to your proposition? First get them to say yes to a simple proposition aligned with their identity. This at least is what a study conducted in the 1960’s seems to indicate. Professors Freedman and Fraser from Stanford University got 76% of respondents to [...]
I follow simple philosophy when it comes to using Twitter. I want my tweets to: Engage, Enlighten or Educate. This can be described as:
engage – do something
enlighten – feel something
educate – learn something
To engage your followers you need to get them interested in taking some kind of action. Typically you would be trying to poll your followers [...]
If this was an email more people would have opened it because of the provocative words in the subject. I’m not just saying that. I know for a fact that if you use provocative words in the subject line of an email, or a blog post, you can get 6-7% more people to open the [...]
When I first started providing Internet strategy consulting I was reluctant to provide free advice during the initial meeting. Once the advice is given it cannot be taken back. My good friend Jim Crocker suggested that I indeed provide some free counsel as a way of establishing credibility. He was right.
Last fall Mitch Joel released [...]
In a business context social media sites such as Facebook, Twitter, LinkedIn and others act as electronic word of mouth. It has always been the case that businesses that ignore word of mouth do so at their peril. This is also true of social media.
Social media sites can be loosely grouped [...]
