Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.  Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.  Using inbound marketing require a commitment in order to steer marketing efforts into increased opportunities.  The complex sale does not close quickly,  the prospect needs time to learn about your company in ways that aren’t intimidating or annoying.